This is a poster series that shows the development, the diversity and the richness of the posters during the history.
The First Printing Press
The beginning of the poster comes with the inventing of the printing presses. The letters they used in those presses at first had been made of metal, and had been very little. Bigger posters needed bigger letters, so they start to make them from wood, because the wood is cheaper, easier for treatment and gave big opportunity for experiments with sizes and shapes.
L’epoque Belle
L’epoque Belle is a period in French history, that dates from 1871 to the begging of WW1. The main characteristics of this period are peace, optimism, inventions, new technologies, mass advance and wonderful art growth. The peace and prosperity in Paris allowed the arts to flourish, and many masterpieces of literature, music, theater, and visual art gained recognition. The Belle Époque was named, in retrospect, when it began to be considered a "golden age" in contrast to the horrors of World War I.
Sachplakat
Plakatstil ("poster style" in German), also known as sachplakat, was an early poster style of art that began in the early 1900s and originated out of Germany It was started by Berliner Lucian Bernhard in 1906. The traits of this style of art are usually bold, straight font with flat colors. Shapes and objects are simplified while the subject of the poster remains detailed. Plakatstil incorporated color combinations not seen in other art forms such as Art Nouveau. Plakatstil shied away from the complexity of Art Nouveau and helped emphasize a more modern outlook on poster art.
Plakatstil ("poster style" in German), also known as sachplakat, was an early poster style of art that began in the early 1900s and originated out of Germany It was started by Berliner Lucian Bernhard in 1906. The traits of this style of art are usually bold, straight font with flat colors. Shapes and objects are simplified while the subject of the poster remains detailed. Plakatstil incorporated color combinations not seen in other art forms such as Art Nouveau. Plakatstil shied away from the complexity of Art Nouveau and helped emphasize a more modern outlook on poster art.
ArtDeco
Art Deco or Deco, is an influential visual arts design style which first appeared in France during the 1920s, flourished internationally during the 30s and 40s, then waned in the post-World War II era. It is an eclectic style that combines traditional craft motifs with Machine Age imagery and materials. The style is often characterized by rich colors, bold geometric shapes, and lavish ornamentation.
Deco emerged from the Interwar period when rapid industrialization was transforming culture. One of its major attributes is an embrace of technology. This distinguishes Deco from the organic motifsfavored by its predecessor Art Nouveau.
DaDa
Dada or Dadaism was an art movement of the European avant-garde in the early 20th century. It began in Zurich, Switzerland in 1916, spreading to Berlin shortly thereafter. To quote Dona Budd's The Language of Art Knowledge,
Dada was born out of negative reaction to the horrors of World War I. This international movement was begun by a group of artist and poets associated with the Cabaret Voltaire in Zurich. Dada rejected reason and logic, prizing nonsense, irrationality and intuition.
Bauhaus
Staatliches Bauhaus , commonly known simply as Bauhaus, was a school in Germany that combined crafts and the fine arts, and was famous for the approach to design that it publicized and taught. It operated from 1919 to 1933. At that time the German term Bauhaus literally "house of construction", stood for "School of Building".
Bauhaus style became one of the most influential currents in Modernist architecture and modern design. The Bauhaus had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design, and typography.
Soviet Propaganda Posters
Communist propaganda in the Soviet Union was extensively based on the Marxism-Leninism ideology to promote the Communist Party line. In societies with pervasive censorship, the propaganda was omnipresent and very efficient. It penetrated even social and natural sciences giving rise to various pseudo-scientific theories like Lysenkoism, whereas fields of real knowledge, as genetics, cybernetics, and comparative linguistics were condemned and forbidden as "bourgeois pseudoscience". With "truths repressed, falsehoods in every field were incessantly rubbed in print, at endless meetings, in school, in mass demonstrations, on the radio".
Wall posters were widely used in the early days, often depicting the Red Army's triumphs for the benefit of the illiterate. Throughout the 1920s, this was continued.
This continued in World War II, still for the benefit of the less literate, with bold, simple designs.
International Typographic Style
The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, Helvetica, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.
Post Modernism
Postmodernism is in general the era that follows Modernism. It frequently serves as an ambiguous overarching term for skeptical interpretations of culture, literature, art, philosophy,economics, architecture, fiction, and literary criticism. Because postmodernism is a reactionary stereotype, it is often used pejoratively to describe writers, artists, or critics who give the impression they believe in no absolute truth or objective reality.
Rick Poynor writes: “ If modernism has a goal to create a better world, than post-modernism emerges to accept the world as it is”.
There are many theories to why it is exactly “post”, it is different to everybody according to his point of view. The one and only rule is: there are no rules.
